NOBL partners with platforms, institutions, and organizations to embed life insurance and legacy planning into the moments that matter most. No operational complexity. Just meaningful value, delivered at scale.
Your platform sees the borrower at the only moment that matters. Email after close is too late; a loan-officer mention is the last 60 seconds of a six-week process. Embedded in the POS flow — presented after doc upload, before closing scheduling — protection is offered exactly when the borrower is thinking about debt and family. Every borrower leaves your platform with hundreds of thousands in new debt; almost none leave with coverage. We make your borrower portal a revenue engine for your lenders.
Your members already trust you with their financial lives. NOBL lets you extend that trust to protection — a co-branded life insurance offering for members taking on auto loans, mortgages, or simply planning ahead. No licensing burden, no servicing overhead, new non-interest income per policy.
Associations, alumni groups, and professional organizations can offer members meaningful protection as a benefit — up to $2M in coverage, no medical exam, about seven minutes to apply. White-labeled or co-branded, with NOBL handling compliance and service in all 50 states.
Embedded iframe in your portal, co-branded UI, fastest path to revenue.
You own the borrower-facing UI; Ethos REST API for quote, underwrite, issue; full design control.
End-to-end native experience, custom product mix, deepest revenue capture.
NOBL brings the relationship. Ethos brings the technology. NOBL Legacy Planning is your distribution partner and agency of record, running on Ethos — the largest online life insurance platform in the U.S. (NASDAQ: LIFE). Your platform gets API-first architecture with underwriting decisions in milliseconds and issuance in minutes. NOBL manages the agency relationship; Ethos handles licensing, compliance, claims, and service. Your platform never touches the regulatory burden.
*Illustrative benchmarks, based on Ethos platform data and embedded-protection industry research.
Our partner integrations are lightweight, white-labeled, and designed to convert. Reach out and we'll build a solution tailored to your workflow.
Contact the Partner Team